Curating content allows you to become a must-follow, go-to source of information and resources in your niche!
Content curation allows for the harnessing of knowledge of your niche, which can significantly help in your own promotional and growth efforts in various ways.
As you consistently collect, review, share, and essentially leverage interesting and informative content created by others, people that find you are going to start viewing your brand as the definitive, must-follow source for topics and trends relevant to your niche.
It also shows that you’re on your game and actually care about the problems and issues they’re facing, and will eventually realize that you can save them a lot of time. This provides incredible value for them, making you well worthy of a follow, even when you or your brand are relatively unknown.